LOCOESPRESSO
Brand identity | Print
The name Locoespresso combines its specialist locations and service – a train station coffee shop. With The Flying Scotsman making regular visits to Ely Station – the location of the original shop – the logo draws inspiration from railway ephemera of the past, together with a coffee bean, to create a recognizable and trustworthy mark. Further applications, such as the loyalty card, coffee cups and window designs, reflect the warm personality of the brand.
