ELY TYRE SERVICES
Brand identity
This independent company provides a variety of motoring services, from tyres to MOTs. With several other national competitors in the area, the need to stand out from the crowd and look professional is essential.
The lettering for the company name is designed to appear like an assembled kit of parts, and the acronym is used to create a typographic tyre tread, which is applied across various applications, such as stationery, overalls and signage.