ELY CATHEDRAL SHOP

It costs thousands of pounds a day to keep Ely Cathedral open, therefore, it relies heavily on donations, entry fees, events, and proceeds from the café and Cathedral Shops to support the ongoing costs. A timeless but contemporary design system was created to encompass the retail side of the Cathedral, and applied across carrier bags, souvenir packaging and even an ice cream bicycle. The design creates a reminder of the magnificent building and adds a sense of desirability to shop there, not only by visitors but also by the local community.